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This week I am on the road in West Bend, Wisconsin working with local businesses here in West Bend to create Cinema Ads that really work.  It’s funny that just about every place I go, people always seem to be talking about the latest movie they have seen and what movies they can’t wait to come out next.  That’s why I love what I do, because I know that everyone that advertises with me has the opportunity to be on the same screen as that movie everyone is going to be talking about tomorrow.  The sad thing is so many people just don’t take advantage of the opportunity they with their Cinema Ad.

Just like the movies that people talk about you have to make your ad unique, something that is different and yes maybe even shocking or at least surprising to those in the audience.  Get their attention, get your message in front of them and watch how many people start talking about your ad.  The good thing with a Cinema ad is that it runs on every screen before every movie even when the movies change your ad can stay in place and if it’s creative you may even get people looking forward to seeing your ad.

People love to see celebrities and in this day of Reality TV, anyone can be a celebrity, even you, your employees or your family members.  If you really want to experience the power of a Cinema Ad, put yourself in the ad and watch how many people in your community start looking at you differently or asking you if you are that person from the Movie theater.  Which goes right back to branding your business with a Human whether it is you, a star employee or a family member, people love to see people in person that they have seen on the big screen.

Have a spectacular facility ? a beautiful store or spa or fitness facility, showcase in a Cinema ad, most people probably have just seen the outside of your business, show them the inside.  Earlier today, I stopped in at a furniture store that from the outside appearance and frankly from the name of the store appeared to be a retailer of either very cheap furniture or used furniture but when I walked in the door, I was amazed at the high quality, beautifully displayed furniture.  I wonder how many people that are potential customers never step inside because they have never caught a glimpse of the beauty of this store.  This retailer certainly could use the theme of don’t judge a book by it’s cover.

If you are a professional like a Doctor, Dentist or other Health Practitioner and you have a personal story that led you to your career, why not use the big screen to tell your story ?  People love to work with people that are passionate about what they do and about their patients.  The possibilities are endless, why not create some real buzz and water cooler discussions about your business or practice ?  The Movies are waiting for you.

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