Archive for the ‘advertising’ Category

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This week I am on the road in West Bend, Wisconsin working with local businesses here in West Bend to create Cinema Ads that really work.  It’s funny that just about every place I go, people always seem to be talking about the latest movie they have seen and what movies they can’t wait to come out next.  That’s why I love what I do, because I know that everyone that advertises with me has the opportunity to be on the same screen as that movie everyone is going to be talking about tomorrow.  The sad thing is so many people just don’t take advantage of the opportunity they with their Cinema Ad.

Just like the movies that people talk about you have to make your ad unique, something that is different and yes maybe even shocking or at least surprising to those in the audience.  Get their attention, get your message in front of them and watch how many people start talking about your ad.  The good thing with a Cinema ad is that it runs on every screen before every movie even when the movies change your ad can stay in place and if it’s creative you may even get people looking forward to seeing your ad.

People love to see celebrities and in this day of Reality TV, anyone can be a celebrity, even you, your employees or your family members.  If you really want to experience the power of a Cinema Ad, put yourself in the ad and watch how many people in your community start looking at you differently or asking you if you are that person from the Movie theater.  Which goes right back to branding your business with a Human whether it is you, a star employee or a family member, people love to see people in person that they have seen on the big screen.

Have a spectacular facility ? a beautiful store or spa or fitness facility, showcase in a Cinema ad, most people probably have just seen the outside of your business, show them the inside.  Earlier today, I stopped in at a furniture store that from the outside appearance and frankly from the name of the store appeared to be a retailer of either very cheap furniture or used furniture but when I walked in the door, I was amazed at the high quality, beautifully displayed furniture.  I wonder how many people that are potential customers never step inside because they have never caught a glimpse of the beauty of this store.  This retailer certainly could use the theme of don’t judge a book by it’s cover.

If you are a professional like a Doctor, Dentist or other Health Practitioner and you have a personal story that led you to your career, why not use the big screen to tell your story ?  People love to work with people that are passionate about what they do and about their patients.  The possibilities are endless, why not create some real buzz and water cooler discussions about your business or practice ?  The Movies are waiting for you.


Between now and the July 4th holiday is high season for Blockbuster releases at your local Cinema.  As a result this is the best possible time to get your full motion digital ads up and running on your local cinema screen.  Large audiences for these upcoming blockbusters mean your ads will be even more cost effective than during the rest of the year.  I am now offering 3 and 6 month advertising plans to my clients so they can take advantage of the upcoming blockbuster season without being locked in for the whole year.  This is the perfect time for many businesses to try Cinema Advertising for the first time or as seasoned Cinema advertisers already know it’s high season for big results.  With the economy showing some signs of life, getting a High Impact Cinema ad up and running now will ensure that the cash register starts ringing up new revenue in the New Year.

As I have said before, make sure you take the time to work with someone that can help you create an ad that is creative and stands out as not just another ad.  Cinema ads are fun and give you the opportunity to do things you can’t do in other advertising mediums.   Everyone goes to the Cinema to be entertained so take the time to make sure your ad isn’t just information but that it is very entertaining and demands attention for your business.

So what are the upcoming potential Blockbusters for 2011 ?  In January look for “The Green Hornet”,  “Season of the Witch” with Nicholas Cage, Anthony Hopkins in “The Rite”, Vince Vaughn in” the Dilemma”, and Ashton Kutcher and Natalie Portman in “No Strings Attached”.  For February it’s “I am Number Four”,  Adam Sandler and Jennifer Aniston in “Just Go With It”, and for Valentine;s day  “Gnomeo and Juliet” in 3D.  March brings us the much anticipated “Rango”  with Johnny Depp, Robert DeNiro in “Limitless”, Matt Damon in “The Adjustment Bureau“, “Red Riding Hood” and “The Lincoln Lawyer”.  Kids rule in April with “Rio” from the creators of “Ice Age”, “Hop” from the creators of “Despicable Me” and “Born to be Wild” in 3D.  May promises to be a huge month with the new “Pirates of the Caribbean” installment and “Thor” the sequel to “Iron Man”.  June may outdo May with “X-Men:First Class“, “Green Lantern” and “Cars 2”. If May and June weren’t enough, how about the upcoming July Blockbusters, “The Transformers” movie, “Captain America”, the latest “Harry Potter”Film and ” Cowboys and Aliens” with Harrison Ford.

Talk about high impact, what other media works this hard to put people in theaters to see your message ? That’s right, Cinema advertising can’t be beat and with huge crowds lining up West Bendfor these blockbusters it means auditoriums fill up early giving your ad even more exposure.  My advertisers can count on their ad appearing 2- 3 times before the start of each film.  Imagine your ad playing on screen before a packed auditorium waiting to see the latest Pirates of the Caribbean movie.  Just like product placement in the movies, placing your ad before a blockbuster film gives you a leg up on your competition.  What are you waiting for ?  Let’s get to work on an ad that takes advantage of High Season at the Cinema !

What is the fastest way for you or your business to become a star in your local community ?  A well produced Cinema ad.  With the millions of messages your customers and prospects are bombarded with everyday on Television, Radio, Printed Publications, etc,  a cinema ad at your local theater is the quickest and most effective way to get in front of your potential and current customers.  If you ever wanted to do more than get your message out but also wanted to get you or your business(your brand) talked about in your community, taking the time to create a cinema ad that features you, your family, your employees, your customers, a pet and your business will do wonders to elevate your business and put your unique brand on it.

Back in the 50’s and 60’s before cable, Satellite, VCR, DVR, You Tube, Internet and streaming video when there were only a few choices to watch on TV, even in Southern California, entrepreneurs like car dealer Cal Worthington built and branded their businesses through the use of creative and yes sometimes extremely goofy TV ads.  With a Cinema ad you have the opportunity to do the same without having to worry about your audience switching to one of the other 5,000 choices on cable or satellite or fast forwarding through your commercial.  You can appear on the same Big Screen that the biggest Hollywood stars are appearing on, it’s your opportunity to firmly plant your star in the heads of prospects and customers.

Far too many people who decide they want to run an ad at their local theater, simply take photos and throw together something that looks like an ad.  When I work with people on their Cinema Ads, they have to hit me over the head with a large hammer or chair to get me to let them run a run of the mill ad.  If you are going to make the investment in a cinema ad, make sure you are dealing with a company that is first and foremost creative and focused on getting results for you.  Secondly, don’t deal with any company that won’t produce a full motion, digital ad, in other words don’t take a print ad and put it up on the screen in the form of slides.  If you are going to be at the cinema you want your ad to be a full motion video that tells a story or for that matter a joke (make it a good one, although bad ones sometimes work better).  Make the decision who will be the face of your business and will help you create a brand locally.  You can be the face of your business as can a star employee (caution here, employee’s move on when you least expect it)or other family members or as we have seen lately, many family pets have not only become the face but also the voice of many businesses. (make sure your pet speaks clearly if he or she is going to be the spokesperson 🙂 ) .  Seriously, a pet can be the face and an announcer’s voice can be used to talk on behalf of the pet.  I can’t tell you how many times that a dog that is a mascot for a business draws in customers just for the chance to see the dog.

With Cinema advertising the sky is the limit, so don’t limit yourself to anything but a super creative, attention-getting, brand building ad that makes you and your business the star of the show.  I would even go as far to tell you that you should challenge the Cinema ad company  you are dealing with to help you create an ad that makes people almost as excited to go to the theater to see your ad as they are to see the movie.  Believe me, it can be done, it just takes some creativity.