Posts Tagged ‘Eyelid’

BMW Logo in Düsseldorf Hellerhof: Hans Branden...

Image via Wikipedia

Ever since the 1957 experiment at  New Jersey Theater where subliminal message were placed on the screen that said “Hungry…Eat Popcorn Now” and “Drink Coca-Cola“, the big screen has been implanting messages in people’s minds.  The constant innovation in technology whether subliminal messages, smell-o-vision, improvements in picture and sound quality, 3d or even seats that move with the picture have put the Cinema at the forefront in technology that involves all the senses.  High Tech technical advancements and super creative ads are just a few of the reasons Cinema Ads have become so effective.

The latest “experiment” is being conducted by BMW in your Europe, where they are “burning” the BMW logo into the eyelids of cinema goers.  Follow this link for the amazing story. http://www.dailymail.co.uk/sciencetech/article-1340248/BMW-burns-logo-cinema-goers-eyelids-shock-new-advert.html  While not all of this technology is available or practical for the smaller Cinema advertisers, taking the time to create ads that leave an impression will make your Cinema Ad the most effective advertising you will ever run.  Besides BMW’s brand burning experience in Europe, Old Spice‘s highly effective new ad campaign started in the Cinema and has taken on a life of it’s own.

What other form of advertising allows you to burn your logo into your prospective customer’s eyelids ?  The possibilities are limitless and while I had planned on writing this blog 2 or 3 times a week, I intend to post daily updates when stories like the BMW experiment come up.  Stay tuned, we have only just begun, even if you don’t have a business to advertise, I think you will find the information I am going to write about fascinating from a technology standpoint and a little interesting when it comes to what your mind absorbs on an outing to the Cinema.

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