Posts Tagged ‘Southern California’

What is the fastest way for you or your business to become a star in your local community ?  A well produced Cinema ad.  With the millions of messages your customers and prospects are bombarded with everyday on Television, Radio, Printed Publications, etc,  a cinema ad at your local theater is the quickest and most effective way to get in front of your potential and current customers.  If you ever wanted to do more than get your message out but also wanted to get you or your business(your brand) talked about in your community, taking the time to create a cinema ad that features you, your family, your employees, your customers, a pet and your business will do wonders to elevate your business and put your unique brand on it.

Back in the 50’s and 60’s before cable, Satellite, VCR, DVR, You Tube, Internet and streaming video when there were only a few choices to watch on TV, even in Southern California, entrepreneurs like car dealer Cal Worthington built and branded their businesses through the use of creative and yes sometimes extremely goofy TV ads.  With a Cinema ad you have the opportunity to do the same without having to worry about your audience switching to one of the other 5,000 choices on cable or satellite or fast forwarding through your commercial.  You can appear on the same Big Screen that the biggest Hollywood stars are appearing on, it’s your opportunity to firmly plant your star in the heads of prospects and customers.

Far too many people who decide they want to run an ad at their local theater, simply take photos and throw together something that looks like an ad.  When I work with people on their Cinema Ads, they have to hit me over the head with a large hammer or chair to get me to let them run a run of the mill ad.  If you are going to make the investment in a cinema ad, make sure you are dealing with a company that is first and foremost creative and focused on getting results for you.  Secondly, don’t deal with any company that won’t produce a full motion, digital ad, in other words don’t take a print ad and put it up on the screen in the form of slides.  If you are going to be at the cinema you want your ad to be a full motion video that tells a story or for that matter a joke (make it a good one, although bad ones sometimes work better).  Make the decision who will be the face of your business and will help you create a brand locally.  You can be the face of your business as can a star employee (caution here, employee’s move on when you least expect it)or other family members or as we have seen lately, many family pets have not only become the face but also the voice of many businesses. (make sure your pet speaks clearly if he or she is going to be the spokesperson 🙂 ) .  Seriously, a pet can be the face and an announcer’s voice can be used to talk on behalf of the pet.  I can’t tell you how many times that a dog that is a mascot for a business draws in customers just for the chance to see the dog.

With Cinema advertising the sky is the limit, so don’t limit yourself to anything but a super creative, attention-getting, brand building ad that makes you and your business the star of the show.  I would even go as far to tell you that you should challenge the Cinema ad company  you are dealing with to help you create an ad that makes people almost as excited to go to the theater to see your ad as they are to see the movie.  Believe me, it can be done, it just takes some creativity.