Between now and the July 4th holiday is high season for Blockbuster releases at your local Cinema. As a result this is the best possible time to get your full motion digital ads up and running on your local cinema screen. Large audiences for these upcoming blockbusters mean your ads will be even more cost effective than during the rest of the year. I am now offering 3 and 6 month advertising plans to my clients so they can take advantage of the upcoming blockbuster season without being locked in for the whole year. This is the perfect time for many businesses to try Cinema Advertising for the first time or as seasoned Cinema advertisers already know it’s high season for big results. With the economy showing some signs of life, getting a High Impact Cinema ad up and running now will ensure that the cash register starts ringing up new revenue in the New Year.
As I have said before, make sure you take the time to work with someone that can help you create an ad that is creative and stands out as not just another ad. Cinema ads are fun and give you the opportunity to do things you can’t do in other advertising mediums. Everyone goes to the Cinema to be entertained so take the time to make sure your ad isn’t just information but that it is very entertaining and demands attention for your business.
So what are the upcoming potential Blockbusters for 2011 ? In January look for “The Green Hornet”, “Season of the Witch” with Nicholas Cage, Anthony Hopkins in “The Rite”, Vince Vaughn in” the Dilemma”, and Ashton Kutcher and Natalie Portman in “No Strings Attached”. For February it’s “I am Number Four”, Adam Sandler and Jennifer Aniston in “Just Go With It”, and for Valentine;s day “Gnomeo and Juliet” in 3D. March brings us the much anticipated “Rango” with Johnny Depp, Robert DeNiro in “Limitless”, Matt Damon in “The Adjustment Bureau“, “Red Riding Hood” and “The Lincoln Lawyer”. Kids rule in April with “Rio” from the creators of “Ice Age”, “Hop” from the creators of “Despicable Me” and “Born to be Wild” in 3D. May promises to be a huge month with the new “Pirates of the Caribbean” installment and “Thor” the sequel to “Iron Man”. June may outdo May with “X-Men:First Class“, “Green Lantern” and “Cars 2”. If May and June weren’t enough, how about the upcoming July Blockbusters, “The Transformers” movie, “Captain America”, the latest “Harry Potter”Film and ” Cowboys and Aliens” with Harrison Ford.
Talk about high impact, what other media works this hard to put people in theaters to see your message ? That’s right, Cinema advertising can’t be beat and with huge crowds lining up West Bendfor these blockbusters it means auditoriums fill up early giving your ad even more exposure. My advertisers can count on their ad appearing 2- 3 times before the start of each film. Imagine your ad playing on screen before a packed auditorium waiting to see the latest Pirates of the Caribbean movie. Just like product placement in the movies, placing your ad before a blockbuster film gives you a leg up on your competition. What are you waiting for ? Let’s get to work on an ad that takes advantage of High Season at the Cinema !
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